Mock up adverts

Just to see if our images and in particular this square, tight crop would work as an advert.  Using text from the Bloomberg website:

Use of the Bloomberg logo

Bloomberg want to use the images in adverts with their logo on.  The brief sets out clear guidlines for how the logo should be applied.  I added the logo to some images to see how it would work.

·         The Bloomberg logo should be - legible, clear and noticeable against any background.

·         The Bloomberg logo should never be placed inside of a holding shape.

·         Prefrerred logo colours are WHITE AND YELLOW.  These colors can be interchanged based on legibility.  BLACK AND GRAY- A black logo should only be used with yellow or white and light photographic backgrounds. A gray logo should only be used on white backgrounds (i.e., stationery).

·         The Bloomberg logo can be placed on top of various backgrounds: solid colour, colour gradient mesh, and image

·         The logo should be prominent wherever it is used.

·         The logo can be used vertically or horizontally. At its maximum size, the logo can be as wide as the format–at a tangent with the format’s edges. Never use the logo at a size smaller than half a format’s width vertically or horizontally

·         When the Bloomberg logo is positioned vertically, it should always be reading up (i.e., the “g” should always be at the top).

·         Placement of the logo on a page is flexible as long as it is active, impactful and legible. It can be anchored to type but shouldn’t overlap.

·         The primary typeface is:     BERTHOLD AKZIDENZ GROTESK BOLD

·         The secondary font is Arial, bold and regular.

Here are some trial edits.  They were all edited in Lightroom as follows:

• Sharpen portrait preset
• Direct positive preset
• Square crop applied
• Clarity and Vibrance increased - each image adjusted individually

then opened in Phootshop and the Bloomberg logo added - font used is Ariel as Bertolhd Akzidenz not available in photoshop:

Horizontal logo (all half-size)

Vertical logo (large and half-size)

  

Using a closer cropped image and trying out white writing in full and half size:

Editing style - trial edits by Ruth

These first edits were based on an "Andy style" edit.  They were then opened in Photoshop, cropped slightly in a portrait style and then different filters applied:

Inverted

 Radial blur

 Solarized

Posterised

These next images were given a  square crop and edited in Lightroom, as shown in this screen shot and the same adjustments copied and applied to each image using copy and paste.  :



 Adam

 Charlotte

 Emma

 Wahid

Still with a square crop Photomatix was used to apply HDR (which I am not very good at!)

The next set were edited in Lightroom as follows:

- White balance: Tungsten

- Autotone

- Clarity +60

- Direct positive preset

- Square Crop 5x5

- Opened in Photoshop and the levels adjusted

I really like the tight square crop.  Bloomberg's brief talks about Humanity and I think the different expressions on the model's faces express different aspects of humanity.  The images where the model is gazing directly at the viewer are particularly effective.  Cropping in tight also removes the issue of the models wearing different styles and colours of clothing.  The close crop onto the face eyes and the strong clours makes the images bold, strong, dynamic and open as specified in the Bloomberg brief.

and finally just for fun - the Warhol effect:

Editing Style

Yesterday we talked to Andy about how to edit the images we had done, and how they'd work as a set.
This is the editing style he came up with, which we all really liked, because they are really punchy and stand out like we wanted them too, although he did raise a few issues with us about whether we made the right choice of words and the choice of clothing they wore.

The next step is for us all to go away throughout Christmas and choose which images we like the best and edit them how we would individually, and then put them together to decide which styles if any we like or whether we are going to take this route of editing that Andy has shown us.

This is a screen shot of how the first three images work together because they are all looking away from the camera rather than straight on.

14/12/210 Shoot

These are some examples of the images we took in the Studio in our first proper session, we had these 5 different models, we tried to choose a variety of people who looked different and we used a different colour and word for each model.

These are completely unedited.

These are the templates we used yesterday to project onto the models faces, we created these in photoshop and then opened them up in powerpoint as a slideshow so that the rest of the screen was black and wouldn't project anything else on to the models.