Sunday 21 November 2010

Research - Use of ethnic images in advertising

"The funny thing about living in a post-racial society is that no one can agree on what’s racist. So for your debating pleasure, we ask: Is It Racist If… "


Advert for Allied Media Corp:


In a country known for its ethnic and cultural diversity, Australian advertising promotes the idea of a “white” Australia and often stereotypes ethnic characters in advertisements.


There seems to be no problem in using tribal and ethnic influences in fashion - Adverts for ethnic fashion:


Image from Indoor Media

HSBC reflects differences in local customs and culture without resorting to ethnic images:

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