Bloomberg's four core values are:
- The spirit of innovation
- The empowerment of people
- Clarity of purpose
- Open communications
Other words they use to describe their brand are:
- Transparent
- Agile
- Global
- Local
- Real service/real people
- Professional
- Making a difference
- Trusted
- Valuing diversity
- Philanthropic
- Green
Key words from the brief are:
- Smart
- Bold
- Open
- Dynamic
- Humanity
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