Research - Bloomberg specifications

PERSONALITY

Images should be:      

·         Smart

·         Bold

·         Open

·         Dynamic

 WRITING HEADLINES

·         Lead with verbs when possible

·         Write in capitals

·         Keep it short

·         Capture concepts and ideas

BLOOMBERG LOGO COLOURS

·         On any background: White or Yellow

·         On yellow white or light photographic backgrounds: Black

·         On white backgrounds: Grey

TYPEFACE

·         Primary = Akzidenz Grotesk  BOLD or REGULAR

·         Secondary = Ariel BOLD or REGULAR

HIGHLIGHTING

·         Use one colour only

·         Use only one of the colours with black and/or white for impact and contrast.

Aside from an occasional accent, never use more than one of colour within a given spread, ad, poster, etc.

COLOUR PALETTE