Bloomberg want to use the images in adverts with their logo on. The brief sets out clear guidlines for how the logo should be applied. I added the logo to some images to see how it would work.
· The Bloomberg logo should be - legible, clear and noticeable against any background.
· The Bloomberg logo should never be placed inside of a holding shape.
· Prefrerred logo colours are WHITE AND YELLOW. These colors can be interchanged based on legibility. BLACK AND GRAY- A black logo should only be used with yellow or white and light photographic backgrounds. A gray logo should only be used on white backgrounds (i.e., stationery).
· The Bloomberg logo can be placed on top of various backgrounds: solid colour, colour gradient mesh, and image
· The logo should be prominent wherever it is used.
· The logo can be used vertically or horizontally. At its maximum size, the logo can be as wide as the format–at a tangent with the format’s edges. Never use the logo at a size smaller than half a format’s width vertically or horizontally
· When the Bloomberg logo is positioned vertically, it should always be reading up (i.e., the “g” should always be at the top).
· Placement of the logo on a page is flexible as long as it is active, impactful and legible. It can be anchored to type but shouldn’t overlap.
· The primary typeface is: BERTHOLD AKZIDENZ GROTESK BOLD
· The secondary font is Arial, bold and regular.
Here are some trial edits. They were all edited in Lightroom as follows:
- Sharpen portrait preset
- Direct positive preset
- Square crop applied
- Clarity and Vibrance increased - each image adjusted individually
Horizontal logo (all half-size)
Vertical logo (large and half-size)
Using a closer cropped image and trying out white writing in full and half size:
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